Leveraging our 2017's Abacus rebrand and reports, a similar cover design was executed for the 2018. The linear graphic was used as a focal point helping the eye to navigate the page and draw attention to the headline. Internal designs were updated from the previous with increased use of Abacus's corporate blue.
Cover themes ranged from a more focused community image for the Sustainability Report to an industrial style image for the Security Holder and a natural craft stock for the Annual Report which helped to highlight Abacus and their sustainable changes.